How To Rank Higher in Google Search Ranking in 2018 : Getting Your Website To the Top of Google

How To Rank Higher in Google Search Ranking in 2018 : Getting Your Website To the Top of Google. Check out https://bluesquaremanagement.com/internet-marketing-services/search-engine-optimisation-seo/ to learn more about how to increase google ranking for your website. SUBSCRIBE : https://goo.gl/61C9qn In this video you will learn 5 Things You Should Know About Google in 2018. - Do backlinks still carry weight? - Is content still king? - Mobile - website speed - and HTTPS Having a website doesn't mean that people will find you. If they can't find you, then they can't buy your products or services. So you have to be on Page 1 of Google or YouTube to grow your business. Google Search Ranking : How to Rank Higher in Google Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business. Google’s algorithm is proprietary. We don’t know exactly how Google determines rank. They’ve shared some bits and pieces but not the entire picture. Marketing & SEO pro’s connected the dots to help their clients get the highest rank possible. #1: Backlinks In March of 2017, Google revealed their top three ranking factors. Backlinks were number one. Since Google rarely comments publicly about their algorithm, we can’t say for certain that backlinks are still number one, but it’s safe to assume they’re very close to the top. Spammy backlinks won’t help you. In fact, they may hurt you. When a low-quality site links to yours, Google may associate your quality site with their low-quality content or practices. Instead of buying links or engaging in other “black hat” practices, focus on organically building quality links. #2: Content is Still King The next most important ranking factor is your content. Google’s aim is to provide highly relevant, quality content to searchers. The better your content is, the more likely it is that your site will rise to the top of Google. You can signal quality to Google by doing the following things: - Use keywords properly - Make your content long enough to be satisfying - Make your content comprehensible To earn a high rank on Google, your content must be relevant and engaging. If people who find your site through Google are happy with your content, they’ll show it by staying on your page and engaging with your content. Their behavior in relation to your content – combined with the other content factors here – will tell Google what it needs to know about your site. #3: Mobile Responsiveness is a Must The next thing to consider is whether your site is mobile-friendly. As of 2017, more than half of all Google searches were conducted on mobile devices. That’s not something you can ignore. Mobile users expect the sites they visit to be easy to use – whether they’re accessing them on a smartphone or a tablet. They’re not going to frequent your site if: - They must wait too long for it to load - The buttons are too small for them to use properly - They must scroll horizontally to read your content - They can’t access the same content they can on a computer #4: Speed Web users are impatient. People who visit your site expect it to load quickly. If it doesn’t, they’ll find another site. You can test your site’s speed with Google’s Page Speed Insights tool : https://developers.google.com/speed/pagespeed/insights/ Slow loading, check: - Poorly optimized images - No Content Delivery Network (CDN) - No caching plugin (WP Rocket is an example) Minimizing your site’s loading speed will ensure that mobile users won’t navigate away from your site out of frustration. #5: HTTPS As of 2017, Google is penalizing sites that aren’t secure. That means that if you aren’t already using HTTPS, you should be. HTTPS provides a secure user experience for your site. Sites that use HTTPS display a webicon of a lock. Those that aren’t secure get a message stating that the site isn’t secure. Switching to HTTPS requires buying a security certificate, installing it, and rerouting traffic from your HTTP site to the new HTTPS site. Once you do, your site will display the lock icon and you may get a boost in your Google rank. SEO Help For Small Business Getting better Google search results will get you more web visitors, get more leads, increase sales and help grow your business. Blue Square Management 9 Grange Rd Orpington BR6 8ED Tel: 01689 602 248 W: https://bluesquaremanagement.com Opening Hours: Mon: 09:00-17:00 Tues: 09:00-17:00 Wed: 09:00-17:00 Thur: 09:00-17:00 Fri: 09:00-17:00 Sat: CLOSED Sun: CLOSED Facebook: http://www.facebook.com/BlueSquareManagement Twitter: https://twitter.com/BlueSquareSEO YouTube: https://www.youtube.com/user/BlueSquareManagement Google: https://plus.google.com/+Bluesquaremanagement/ #GoogleSearchRanking #HowToRankGigherInGoogle #HowToIncreaseGoogleRanking
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